To maximize your social media impact, identify the platforms your target audience frequents. Tailor your content and strategy to each platform, considering your products or services and business goals. By aligning your social media presence with your audience and objectives, you'll achieve better results.

Each platform has specific guidelines for posting frequency and timing. A skilled social media manager can help you navigate these best practices. If you're managing your social media in-house, research platform-specific guidelines to determine optimal posting frequency and times.

While organic posts reach your followers, ads allow you to target your ideal audience based on demographics and interests specifically. This ensures your brand is seen by the right people.

Boosting or promoting your posts can increase visibility and reach a wider audience. This is especially effective for high-performing posts or those promoting special offers. You can create ads directly from posts or use the platform's advertising tools for more advanced targeting options.

While not particularly expensive, increased spending generally leads to greater visibility and returns. Consider each platform's minimum ad spend requirements and start with a reasonable budget. As you refine your strategy and see what works, you can gradually increase your investment for optimal results.